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case study

How Style Arcade accelerated sales & marketing performance with D-EFFCON's workflow automations

Style Arcade partnered with D-EFFCON to automate lead workflows, supercharge sales collaboration, and drive data-driven decisions for global retail brands

Make
Hubspot
Webflow

Intro

Style Arcade is a leading retail fashion analytics company empowering brands to optimize inventory, predict trends, and maximize sell-through rates using AI-driven insights.

As their client portfolio grew, they recognized the need to optimize their lead management processes and data workflows to support their expanding operations.

The Challenge

Style Arcade's rapid growth revealed several key challenges in their sales operations:

Limited Lead Visibility: New leads weren't automatically visible to the wider team, requiring sales reps to manually share updates through Slack

Automation Limitations: HubSpot's native automation tools, while functional, couldn't support the complex workflows needed for scaling operations

Data Dispersion: Business information spread across multiple Google Sheets made it difficult to maintain consistent reporting

Process Inefficiencies: Despite having basic automation in place, workflows still required significant manual intervention to complete

The Solution

D-EFFCON optimized Style Arcade's HubSpot environment with customized workflows and automations:

Team Communication: Implemented automated Slack notifications for new leads, delivering key information instantly to the entire team

Advanced Workflow Design: Created sophisticated custom automations in HubSpot to handle complex business requirements and scaling needs

Data Centralization: Unified business data from multiple spreadsheets into a streamlined HubSpot database

End-to-End Process Automation: Created seamless workflows from data capture to lead qualification in HubSpot

The Results

10 hours

eliminated from weekly admin tasks

2x

faster lead response time

25%

boost in sales efficiency

The Benefits

Data-Driven Sales Teams: Reps act faster with enriched lead information and real-time notifications

Scalable Complex Workflows: Advanced HubSpot automation now handles sophisticated business logic without requiring constant rebuilding of workflows

Stronger Team Collaboration: Automated alerts keep all team members informed of new leads and updates in real-time

Operational Excellence: Streamlined processes enable both sales and marketing teams to focus on strategic activities rather than administrative tasks

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