How Style Arcade accelerated sales & marketing performance with D-EFFCON's workflow automations
Style Arcade partnered with D-EFFCON to automate lead workflows, supercharge sales collaboration, and drive data-driven decisions for global retail brands
Intro
Style Arcade is a leading retail fashion analytics company empowering brands to optimize inventory, predict trends, and maximize sell-through rates using AI-driven insights.
As their client portfolio grew, they recognized the need to optimize their lead management processes and data workflows to support their expanding operations.
The Challenge
Style Arcade's rapid growth revealed several key challenges in their sales operations:
Limited Lead Visibility: New leads weren't automatically visible to the wider team, requiring sales reps to manually share updates through Slack
Automation Limitations: HubSpot's native automation tools, while functional, couldn't support the complex workflows needed for scaling operations
Data Dispersion: Business information spread across multiple Google Sheets made it difficult to maintain consistent reporting
Process Inefficiencies: Despite having basic automation in place, workflows still required significant manual intervention to complete
The Solution
D-EFFCON optimized Style Arcade's HubSpot environment with customized workflows and automations:
Team Communication: Implemented automated Slack notifications for new leads, delivering key information instantly to the entire team
Advanced Workflow Design: Created sophisticated custom automations in HubSpot to handle complex business requirements and scaling needs
Data Centralization: Unified business data from multiple spreadsheets into a streamlined HubSpot database
End-to-End Process Automation: Created seamless workflows from data capture to lead qualification in HubSpot
The Results
10 hours
eliminated from weekly admin tasks
2x
faster lead response time
25%
boost in sales efficiency
The Benefits
Data-Driven Sales Teams: Reps act faster with enriched lead information and real-time notifications
Scalable Complex Workflows: Advanced HubSpot automation now handles sophisticated business logic without requiring constant rebuilding of workflows
Stronger Team Collaboration: Automated alerts keep all team members informed of new leads and updates in real-time
Operational Excellence: Streamlined processes enable both sales and marketing teams to focus on strategic activities rather than administrative tasks
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